Turn Insight Into Action
There’s a challenge for large retail stores to find the perfect balance between branch consistency and personalized customer service. WiFi is a solution to both of these challenges; allowing customers to get online quickly and easily regardless of the store they happen to be in, whilst facilitating marketing communications that are tailored to customer demographics, loyalty and seasonal trends.
Responsive marketing campaigns
Marketing campaigns are not just tailored to customers either – using our platform, these campaigns can be changed according to store size and location. This can be done at Head Office or store level. If a particular store identifies a pattern of behaviour in specific areas using our location analytics, messages can changed to reflect this. For example, a store might recognise that an increased number of customers are spending more time at the perfume counter, triggering an offer sent straight to their mobile devices whilst they are on site.
Match your data
Our platform is essential for helping superstores to collect and manage data, synchronizing it with existing records in CRM and email databases. This creates a real single customer view, harnessing the combined power of in-store analytics and online campaigns.
Also with Technofi you can advertise on your wifi login page. To Know more click here
Benefits for Stores
How Technofi can enhance the retail experience in stores..